This campaign created by Wieden+Kennedy sent chills down my spine. I am a keen athlete myself and for me this campaign has great understanding of the target audience. During these times no one wants to see sadness, they want to feel joy, People are feeling lonely and missing the perks of everyday life. This advert brings the hopefulness people are needing. Gyms are closed, sports events are cancelled and theres no more going to the park for a kick about, but this campaign helps us see the light at the end of the tunnel and gives understanding that we are all in this as a team. Athletes are still pushing on and so should we. The split screen effect that shows the similarities in a range of sporting activities portrays great art direction. The advert contains a many famous faces including, Megan Rapinoe, LeBron James, Naomi Osaka, EliudKipchoge, Caster Semenya, Cristiano Ronaldo, GiannisAntetokounmpo, Serena Williams, Colin Kaepernick and Kylian Mbappé. These are famous faces which we have missed seeing on our screens because of the pandemic, but Nike are giving us hope and showing us that when we work as a team, we will get through things. For me this message isn't just about the sport, but the campaign is also telling me to reach out to friends or to people who might be feeling lonely. At NIKE, Inc. they believe, 'the responsibility to advocate for change remains central to our purpose.'