Ella WarwickFeb 4, 20212 min readRyanair are the King of misleading (in my opinion) When I first saw this campaign on TV I was shocked! I wondered how Ryanair could be so insensitive to the pandemic. Ryanair claimed the...
Ella WarwickFeb 3, 20212 min readThe BBC set their own billboards on fire!BBC recently launched TV show A Perfect Planet, narrated by David Attenborough. Like all these shows it was eye-opening to watch. In this...
Ella WarwickFeb 2, 20213 min readWhy is tone of voice so important in advertising? What is tone of voice exactly? Is it the way in which we speak when we are hitting on someone in a bar, (a distance memory now) or the...
Ella WarwickJan 27, 20211 min readNothing can stop us - Nike This campaign created by Wieden+Kennedy sent chills down my spine. I am a keen athlete myself and for me this campaign has great...